Google Adsense is no doubt the best PPC Advertising Network.
It pays you high of a single click on your Ads.
To successfully monetizing your website for Adsense you need to implement a lot of tactics.
To increase your Ads’ CTR (Click Through Rate) to get more clicks to your Advertisements and many more other implementation. But, the most important thing is relevancy of Ads served by Adsense on your blog.
If a visitor comes to your website searching for a smartphone then he will not click on the ads serving and SEO Service or Job but if he see an Ad of mobile ringtonesthen he will consider to give it a try.
And if, the person clicks on your ringtones ads and signup for an account there then you can make even $8 – $10 for a single click. The amount you will get is for click as well as referral.
So, relevancy of Ads are very important to increase CTR of a website.
We can increase relevancy of Ads using Adsense “section targeting“. Section Targeting is an officially approved technique that will suggest Adsense crawlers to consider only the important content of your website while ignoring other codes that may decrease your Ads relevancy.
How Section Targeting Works ?
Google Adsense Section Targeting provides a route to Adsense crawlers to pick a particular section of your webpage and provide Ads according to it, ts keyword.
Your webpage is having these Things : Header Codes + Main Content + Footer Code + Other Codes.
So, While serving Ads, Google Adsense might consider the keyword in other codes such asSitemap, HTML, PHP, JavaScript etc to serve Ads on you webpage having mobile review and can serve Ads related SEO, PHP Program Training etc.
How To Implement Adsense Section Targeting ?
To implement section targeting, you can ignore some sections of your webpage from Adsense Ads Crawlers that can decrease your Ads relevancy (for e.g., Sidebar, Footer) or Include main content of your webpage for Adsense Crawlers or you can do both methods to get most relevant Ads.
To Ignore A Section
To ignore a particular section or many sections (like garbage codes) of your website you have to use these Start and End Tags :
<!--google_ad_section_start(weight=ignore)-->
Content/Code To be ignored goes here…
<!--google_ad_section_end-->
To Include the main content use these starting and end tags :
<!--google_ad_section_start-->
Your Main Content Goes Here…
<!--google_ad_section_end-->
Precautions To Take
- Make Sure To put closing Tags of each start tag.
- You can use both pair of tags as many time as you like in your webpage but your main content must have enough amount of content so that Adsense crawlers can easily serve relevant Ads there otherwise, they will serve PSU (Public Service Units) on ad slots.
- You should not manipulate the ads targeting by including some high eCPM Keywords stuffed part as it is against the Google Adsense Policy.
- Don’t use them nested. Try to use them separately.