Google Doubleclick is an innovative company which leads small businesses to sell inventories to advertisers. Doubleclick is designed to show targeted ads to targeted visitors in order to boost income comprised with Adsense and Creatives. You define ad spaces of your site's home page and post page where Doubleclick can show creative business ads you order and Google adsense all together. Once you successfully created a business campaign for your inventory you’re now ready to sell your ad inventory to advertisers.
Using ad inventory you can block adsense for specific country whether you feel you're getting click boomed from any country visitors. You can sell you own products by DFP, also promote affiliates, third party advertisements and whatever you want to show your visitors regarded your business.
Using ad inventory you can block adsense for specific country whether you feel you're getting click boomed from any country visitors. You can sell you own products by DFP, also promote affiliates, third party advertisements and whatever you want to show your visitors regarded your business.
Anyway today i have arranged a complete tutorial to create an Ad campaign with Google doubleclick and use Google adsense with your existing DFP. This guide is prepared for both experts and starters in order for better understanding.
Create Inventory
Note: Before starting with Google Doubleclick you must have a verified Google Adsense accountFirst of all go to http://google.com/dfp
Now login your account and you're right on your account dashboard to operate with both doubleclick and Google adsense. We have two processes to run an ad unit with DFP (one for creating adsense ad with inventory then connect you ad inventory with line item under order)
Now click on Inventory tab and provide following credentials: Code [give a simple name of your ad campaign] Name [same to code] Description [keep it blank] Size [default]
Then click on the blank space and choose any ad unit you want to lead for this campaign i.e. 728 X 90 (Leaderboard) or 336 X 280. I have taken here the Leaderboard ad space
Target window: _Top [to open ad with same window] _blank [to open ad with new window]
Placements: If you previously created any placement then choose it otherwise you may skip it.
Adsense inventory settings: Click on override and make appropriate changes of your ad title colors, text colors, link colors. Also choose different ad styles such that Open air for default but still there are many adstyles you can pick up.
Finally hit save and you have successfully created an ad inventory with Doubleclick
Create Order and New Line Item
Now click on order tab and click New orderHere give your order Name [any name], Advertise [type your name or anyname you want], Labels [skip this]
New Line Item:
Give Name [any name], Inventory size [standard and same to your inventory size you created just now i.e. Leaderboard for this campaign], Labels [skip this]
Settings:
Type: Keep this default
Start time: You can choose any time when creative ads will appear with this campaign, for my case taken Immediately so this will show creative ads after embedding codes on my site.
End time: When your create ads will stop showing
Quantity: Keep it 1
Rate: $1.00
Ad Targeting:
Now this is very important step you have to carefully setup. Here you can choose the right ad unit from inventory to add this Line item, Geotargeted location either to block adsense ads for any specific country when only creative ads will show, Devices for table, mobile and desktop.Inventory: Click on ads and choose the right one from your inventory i.e. in my case taken the Leaderboard ad unit name Blogads
Placements: The same placement for inventory
Geography: You can exclude any country to show adsense ads in order to protect your adsense ads from getting click boomed.
Devices: Some complaint that DFP ad code doesn't appear on Safari browser so you can pick every versions included for higher performances.
Connection: Not needed to setup exactly this is default setup.
Finally choose upload creatives in Save as field.
Creative Settings:
Now you can choose multiple banner ads as creative ads. You have multiple options to upload an image using image URL, html code or using your computer hard drive. For this tutorial purpose i have chosen computer hard drive and a 728 X 90 Leaderboard banner ad.
Give the destination of your creative ad location for click through rate. You can choose your affiliate link or any promotional page link you want to send visitors.
You can also give alt tag for your banner ad.
You can upload multiple banners to use in creatives
Finally save it and you're almost 80% done.
You can see a primary stats of your campaign under Line item. You can add different line items for different orders.
Embed Ad Codes on Your Site
To embed ad codes on your site click on Inventory tabNow click on Generate tags
Include your targeted Inventory and click on Generate tags button left bottom of the page
You have two ad codes when first one goes between <head> </head> tag [you can add this before </head> if there are much more codes after <head> tag]
Second code will show Doubleclick ads so place it where you want to show DFP ads, it my be on sidebar, right header, between content, above fold or below post body.
Track Impression, CTR and Rev.
After embedding codes correctly you will see the statistics for ad impressions, clicks, CTR and revenues for your targeted Line item.
You can run multiple campaigns to promote your brands, affiliates and contextual publisher ads with Google adsense.
If you face any problem regarding this tut don't forget to ask me question.